Past Work - Social Media
As a social media manager and public relations strategist of the American Petroleum Institue, Congressional Hispanic Caucus, NASA Internships, and Arizona PBS Kids, I rebranded the social media pages with human elements, social media campaigns, increased the engagement rates, produced videos, and increased the number of applicants for the upcoming internships session. Take a look below at some of my work samples.
American Petroleum Institute
Energy Citizens -Create a better tomorrow
Campaign
In an effort to highlight the diverse advocates who are part of API's Energy Citizens program, I created and produced a campaign that is inclusive. From industry employees to small business owners, we come together to create a better tomorrow. We are passionate to see our nation develop balanced energy policies that strengthen our communities & support our families.
American Petroleum Institute
Energy Citizens - Veterans Campaign
In efforts to reach new audiences, and to highlight current Energy Citizens advocates, I wrote a script, and proposed a campaign that highlighted real supporters to share the importance of veterans' sacrifices and contributions to keep America safe and secure and how one in ten natural gas and oil industry workers is a veteran. America’s global leadership within the energy sector depends on the leadership veteran community.
Congressional Hispanic Caucus
#VeteransDay
In honor of Veterans Day, I produced a social media campaign honoring the Congressional Hispanic members who have served our country.
Congressional Hispanic Caucus
Día de los Muertos
In honor of Día de los Muertos, I produced a social media video campaign that included the Congressional Hispanic Caucus members, Speaker of the House Nancy Pelosi, CHC Chair Dr. Raul Ruiz, Rep. Pete Aguilar, Rep. Teresa Leger Fernandez, and the Library of Congress Hispanic Reading Room. The event was in honor of essential and frontline workers who passed away during the COVID-19 Pandemic. The video engagement increased by 3,098% and it received over 37K views.
NASA
Asian American & Pacific Islander Heritage Month
In honor of Asian American & Pacific Islander Heritage Month, I produced a video campaign that included NASA stakeholders and NASA astronaut Jonny Kim. The campaign was shared across multiple NASA accounts.
NASA
Introduce a Girl to Engineering Day Campaign
In honor of Introduce a Girl to Engineering Day, I produced a video campaign that included NASA Perseverance rover flight director, Daina Trujillo, a NASA deputy associate administrator, and interns and it got over 1 million impressions on Twitter.
NASA
From web features to social media slides
I repurposed web features and created slides to share educational tips on social media and increase engagement.
NASA
From NASA blogs to social media features
In honor of Women's History Month, I wrote blogs highlighting the incredible work of NASA interns from different backgrounds such as non-traditional students and students working on rovers that will land on other planets.
Arizona PBS Kids
Social media
As the Arizona PBS Kids public relations strategist I created content including Parent Tip Tuesdays, wrote fun games for toddlers, educated parents and caregivers through social media.
Phoenix Children's Hospital
Hypothetical client
For my capstone public relations project, my partner and I worked on Phoenix Children's Hospital (PCH) for an entire semester where we measured PCH's social media and media coverage growth. We also conducted an actual research study that included a survey and a focus group. Please take a look at our presentation to learn about what we found that works best for PCH.